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Pablo at Boatsetter

My Work

Global C-level Executive and Entrepreneur with 20+ years' achievement running global Marketing and designing global marketing and branding programs for Fortune 100 across Europe, LATAM, and Asia backed up by a stellar record of launching startup companies.

2022-2024

Decile Group / VC Lab
Head of Operations / Marketing

  • Spearheaded operations for Decile Group, a pioneering company dedicated to transforming the venture capital landscape, leading to the formation and market launch of over 70 firms under my direct management.

  • Played a pivotal role in establishing Decile Group as the world's leading venture capital accelerator, successfully accelerating 500 firms globally.

  • Instrumental in launching and managing the DecileGroup's innovative Fund of Funds, focusing on investing in top-tier firms within our community.

  • Developed and launched the LP Institute to educate Limited Partners (LPs) worldwide on new and emerging venture capital firms, alongside the Venture Institute designed to facilitate talent access to the industry.

  • Transitioned to Head of Marketing, assuming full responsibility for the marketing strategy and execution across multiple initiatives including VC Lab, Decile Partners, Decile Hub, and Decile Capital, enhancing the group's market presence and operational scalability.

2019-2023 (exit)

Founder & CEO
Clinicas WM

Co-founded and manage business operations and marketing of a multi-site Plastic Surgery Clinic Group (+$10MM in revenue).

  • Overcame logistical and business challenges of Covid-19 pandemic to set-up and grow multi-site medical practice in a difficult business environment.

  • Not only launched three medical clinics within year of starting business operation, achieved top reviews from clients.

  • Recruited top talent across multiple disciplines including Support Staff, Administrators, and Medical Specialists.

Best Professor award for Branding and Digital Marketing

2018 - Present

IE Business School 
Professor - Brand, Vision and Growth

Integrate business experience and formal qualifications to teach university courses related to brand development, marketing, defining purpose and vision, as well as growth model development to students at one of Europe’s top business schools.

​

  • Awarded Best Professor every year since assuming role (2018, 2019, 2020, 2021).

2018 - 2019

Dentsu 
General Manager

Managed change by overseeing initiatives related to Innovation, Disruption, New Business, Digital, Tech development while serving global clients.

 

  • Led business transformation to successfully compete consulting firms and navigate disintermediation in the industry.

  • Created innovative model to revamp Innovation and Disruption area. Applied Agile Processes (Scrum) to overhaul Team.

  • Partnered with International Thought Leadership Team to build Dentsu Solutions’ cutting edge Consulting group.

  • Exceeded expectations to achieve 90% of New Business Target in Q2 of 2019.

  • Ensured outstanding service delivery to key clients including IKEA, ING, BMW and Estrella Galicia.

Fractional CMO for Startups and SMBs

2015 - 2018

Boatsetter
CMO & Co-Leader

Led the successful launch and growth of ‘Airbnb for Boats’ as CMO and COO. Co-directed M&A operations and applied expertise in SEO, SEM, Email, Social, PR, CRM, CMS, Machine Learning, Automation, and UX/UI. Strengthened relationships with investors, including global companies like Airbnb.​

  • Scaled startup from Aventura warehouse to Series B, increasing valuation 10x.

  • Led eight-member Marketing, Hacking, and Technology Development teams.

  • Coached Technology Development team, driving growth experiments.

  • Developed brand to achieve #1 Boat Rental Community Market Positioning.

  • Secured investment from global companies, including Airbnb.

  • Achieved 2-5x growth in organic traffic, conversions, and bookings, generating $12MM+ in the first year.

  • Acquired largest US competitor and leading charter broker in Ibiza.

2014 - 2015

Global Brand & Advertising Director
Telefonica

Directed global brand strategy, management, and communication for Telefonica, Movistar, VIVO, and O2. Aligned corporate processes across 17 markets. Managed operations with €600M in media, €200M in production, and €100M in agency fees. Focused on streamlining processes, reducing costs, and improving quality.

 

  • Designed Digital Telco Global Positioning: Conducted extensive research - applications, platforms, behaviors, and consumer habits across 10 markets. This involved 60+ focus groups, 3.5K interviews, and 25 detailed analyses.

  • Launched first Global Launch Campaign for Roaming Services with focus on Digital services.

  • Developed #1 Roaming Services Application that customized roaming during international travel (0.8MM downloads).

  • Transformed culture to drive efficiency and service delivery by re-energizing Global Marketing and Restructuring Teams.

  • Implemented performance-based work culture while managing 30-member team from multiple countries such as Spain, Mexico, Colombia, Argentina, and the United Kingdom.

Branding expert with PR experience

2009 - 2014

LG Electronics

CMO Brazil / CMO Europe

After excelling as Chief Marketing Director for Europe and Iberia, became Chief Marketing Officer for Brazil. Led marketing for a €3.1B global business, focusing on growth, process improvement, and workforce development. Directed teams in Marketing, PR, Communications, Digital, Events, and Promotions. Helped LG outpace Samsung in Spain and Brazil. Developed dashboards, tracking tools, and weekly sales reports.

 

  • Recognized as Global Top High-Potential Manager after receiving best Ten 360º Evaluation among 6K employees.

  • Led LG Brazil to win Cannes Lions Award, Top of Mind Folha de São Paulo, #1 in Consumer Electronics, Proxxima Digital Award, and Top Social Engagement (Social Bakers).

  • Earned Global Best Marketing Team Award by rebuilding Marketing Team – roles, staff, and processes.

  • Led Team to #1 position & best ever market share results: #1  in TV & #2 in Mobile brand (from #6  to #2, after Apple).

  • Successfully championed digital transformation across all departments while creating a new digital team.

  • Vastly expanded following from initial 5K fans in January 2012 to garner 2MM fans by Feb 2014.

  • Generated 15K leads per month after launching TV and MC Re-marketing Strategies.

2006 - 2009

HAVANA
Founder & CEO

Managed change by overseeing initiatives related to Innovation, Disruption, New Business, Digital, Tech development while serving global clients.

 

  • Led business transformation to successfully compete consulting firms and navigate disintermediation in the industry.

  • Created innovative model to revamp Innovation and Disruption area. Applied Agile Processes (Scrum) to overhaul Team.

  • Partnered with International Thought Leadership Team to build Dentsu Solutions’ cutting edge Consulting group.

  • Exceeded expectations to achieve 90% of New Business Target in Q2 of 2019.

  • Ensured outstanding service delivery to key clients including IKEA, ING, BMW and Estrella Galicia.

Marketing expert with global experience

2002 - 2006

Agbar Group / Applus+
Global Marketing Director

Led the successful launch and growth of ‘Airbnb for Boats’ as CMO and COO. Co-directed M&A operations and applied expertise in SEO, SEM, Email, Social, PR, CRM, CMS, Machine Learning, Automation, and UX/UI. Strengthened relationships with investors, including global companies like Airbnb.​

  • Scaled startup from Aventura warehouse to Series B, increasing valuation 10x.

  • Led eight-member Marketing, Hacking, and Technology Development teams.

  • Coached Technology Development team, driving growth experiments.

  • Developed brand to achieve #1 Boat Rental Community Market Positioning.

  • Secured investment from global companies, including Airbnb.

  • Achieved 2-5x growth in organic traffic, conversions, and bookings, generating $12MM+ in the first year.

  • Acquired largest US competitor and leading charter broker in Ibiza.

1998 - 2002

Procter & Gamble
Brand Manager WE / Global Design

Directed global brand strategy, management, and communication for Telefonica, Movistar, VIVO, and O2. Aligned corporate processes across 17 markets. Managed operations with €600M in media, €200M in production, and €100M in agency fees. Focused on streamlining processes, reducing costs, and improving quality.

 

  • Designed Digital Telco Global Positioning: Conducted extensive research - applications, platforms, behaviors, and consumer habits across 10 markets. This involved 60+ focus groups, 3.5K interviews, and 25 detailed analyses.

  • Launched first Global Launch Campaign for Roaming Services with focus on Digital services.

  • Developed #1 Roaming Services Application that customized roaming during international travel (0.8MM downloads).

  • Transformed culture to drive efficiency and service delivery by re-energizing Global Marketing and Restructuring Teams.

  • Implemented performance-based work culture while managing 30-member team from multiple countries such as Spain, Mexico, Colombia, Argentina, and the United Kingdom.

FMCG expert in Branding, Marketing Strategy and Digital Marketing
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