About Me
"There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder." — Ronald Reagan
With over 20 years of global executive experience and a proven track record in strategy, marketing, business development, and team leadership, I am a dedicated coach and mentor, recognized for my ability to drive growth and foster talent across diverse industries and cultures.
My Story
I embarked on my professional journey armed with a Bachelor of Arts in Economics from the Universidad Complutense de Madrid, followed by a Corporate Finance Diploma from the London School of Economics. My academic pursuit culminated with an MBA from Instituto de Empresa, where I graduated Cum Laude and secured the top position. Additionally, I enhanced my strategic acumen through the Stanford Executive Program at Stanford University.
Since 2018, I have been an Adjunct Professor at IE Business School, earning the "Best Professor" award annually for my courses in brand vision and growth. My career accomplishments have also been recognized with a USA O1 Visa for exceptional executive achievements, Cannes Lions Awards, and case studies in top business schools like Harvard and IESE.
Professional Experience
2022-2024
Decile Group / VC Lab
San Francisco, CA
Leading operations and marketing for Decile Group, I have been instrumental in transforming the venture capital landscape. My initiatives have facilitated the launch of over 70 firms and established Decile Group as a premier venture capital accelerator.
2019-2023
WM Clinics
Madrid, Spain
Co-founding Clinicas WM, a multi-site plastic surgery clinic group, I navigated the challenges of the COVID-19 pandemic to achieve over $10 million in revenue. This venture underscored my resilience and ability to thrive in difficult business environments.
2018-2019
DENTSU / YMEDIA
University Name
As General Manager, I drove business transformation through innovation and digital tech development. My agile processes and leadership ensured YMEDIA exceeded new business targets and delivered exceptional service to global clients like IKEA and BMW.
2015-2018
Boatsetter
Miami, FL
Co-founding Boatsetter, dubbed the "Airbnb for Boats," I led its growth from a startup to a Series B valuation of $300 million. My multifaceted role encompassed M&A operations, digital marketing, and investor relations, securing substantial investments and market expansion.
2014-2015
Telefonica
Madrid, Spain
As Global Brand & Advertising Director, I spearheaded the global branding strategy for Telefonica's Movistar, VIVO, and O2 brands. My efforts in streamlining operations resulted in a $7 million cost reduction while enhancing digital processes and campaign effectiveness.
2009-2014
LG Electronics
Sao Paulo, Brazil
Joining LG Electronics as Chief Marketing Director for Europe and Iberia, I later transitioned to Chief Marketing Officer for Brazil. My leadership saw LG surpass Samsung in market share in Spain and Brazil. Notable achievements include winning multiple Cannes Lions Awards and driving the brand to the top position in TV and the second in mobile markets.
2006-2009
HAVANA
Barcelona, Spain
Co-founding Havana, a marketing and brand strategy firm, I partnered with global clients to devise innovative marketing solutions. This venture solidified my reputation as a dynamic marketer and entrepreneur.
2002-2006
Applus+
Barcelona, Spain
As the Global Marketing Director at Applus+, I played a crucial role in its acquisition by Carlyle for $1.5 billion. My strategic initiatives in branding and marketing were instrumental in achieving a $2 billion brand value creation.
1998-2002
Procter & Gamble
Geneva, Switzerland
At Procter & Gamble, I honed my skills in brand management and global design. Overseeing the branding for Ariel/Ace, I was pivotal in rejuvenating these household names, driving significant brand value and market positioning.
